Olio & Sale - Transforming Restaurant Visibility with Custom Signage & Branding, Kolkata

The primary objective of this project was to create a visually stunning and eye-catching name signboard that highlights their presence in the busy streets of the city. The client aimed at establishing a premium storefront identity that would grab the attention of the passersby at once while communicating the restaurant’s Italian theme.

Take a look at the key objectives of the project.

• Creating an elegant and premium storefront name signboard.
• Improving brand visibility in a commercial location of the city.
• Designing creative and impactful interior wall graphics perfectly aligning with the restaurant’s overall ambiance.
• Improving customer attention through creative and illuminated branding elements.
• Delivering high-quality and durable signs, highlighting the brand’s presence for a prolonged time.

To complete this project successfully, Riot Color India delivered different types of branding solutions such as customized signages, wall graphics, acrylic lettering etc, tailored to the restaurant’s overall environment.

• ACP Name Signboard with Letter Fittings

A premium ACP name signboard with letter fittings was designed to create a sophisticated and eye-catching brand identity, grabbing the attention of the passersby in the vibrant area of the city. This name signboard was designed to ensure maximum visibility while reflecting a modern look and maintaining a clean appearance.

• Acrylic Letter Fitting with Neon Lights

To improve visibility during evening hours, custom acrylic letter cutting integrated with neon lights were installed inside the restaurant. This signage added a contemporary and stylish touch to the restaurant while creating an “Instagram-worthy backdrop”.

• Storefront Glass Lamination Printing

Custom-designed storefront glass lamination was created to improve the overall aesthetic appeal of the restaurant. These graphics are designed to complement the theme of the restaurant while adding privacy and branding consistency.

• Cabinet and Table-top Printing

The client had a requirement of creating high-quality table top and cabinet vinyl printing with direct pasting. We successfully executed the project using premium-quality vinyl graphics and expert installation support. Our team transformed the table top surface and cabinet with seamless and visually appealing finishes, improving the interior look.

• Lollipop Signboard Installation

A creatively designed lollipop signboard was installed to make the eatery easily identifiable while attracting the attention of passersby from a distance.

Executing this entire restaurant signage project in the busy commercial streets of the city, like Hindustan Park, came with many challenges.

• Space Optimization

The storefront area needed a strategic placement of the name signboard to ensure maximum visibility without overcrowding the design. The Riot Color India team carefully planned, considered the dimensions of every branding element, and then installed them.

• Maintaining the Brand Aesthetics

The name of the restaurant, “Olio & Sale,” signifies an Italian meaning where the word Olio refers to making dishes with Olive Oil and Sale means Salt in the Italian language. The restaurant wanted to create a premium Italian theme with visual appeal. Every material, color, lighting element, and graphics had to align perfectly with the concept.

• Installation Co-ordination

Since the location is on the busy streets of the city, we experienced high traffic along with public movement. Our challenge was to manage efficiently without causing any kind of disruption or problem to nearby businesses and pedestrians.

• Lighting and Visibility Balance

The neon light should be bright enough to grab instant attention while maintaining a soothing and sophisticated ambiance suitable for a memorable dining experience.

Despite all these challenges, we executed the entire restaurant signage project efficiently with detailed planning, strategic decisions, professional printing, and expert installation.

Riot Color India offered a complete end-to-end signage and branding solution to the restaurant. The team utilized premium-quality ACP materials, durable acrylic letters, high-quality neon illuminating lights, and precision glass graphics to ensure long-lasting performance combined with premium aesthetics.

Customized design and advanced fabrication help to create a professional identity across all signage elements. Our installation team also ensures perfect alignment, excellent finishing quality, and lighting consistency throughout the entire project. These signages are crafted using premium quality outdoor materials, capable of withstanding environment exposure while maintaining their vibrant look and feel over time.

The final look of the project completely transformed the restaurant’s exterior and interior appearance while improving brand visibility in the locality. Take a look at what transformation we have brought –

• Improve Brand Visibility

The illuminated name signboard and premium quality storefront graphics made the restaurant unmissable , especially during evening time.

• Attract Customer Attention

The combination of storefront branding and neon-lit acrylic letters created an inviting ambiance, attracting more foot traffic.

• Create a Premium Visual Appeal

From storefront glass lamination printing to acrylic letter fitting with neon lights, upscale the Italian dining experience, helping the brand to create a standout presence in today’s competitive market.​

• Positive Client Feedback

The client appreciated the entire execution, printing, finishing, timely delivery, and the professional approach demonstrated by Riot Color India. They also appreciated our individual attention to complete each project with utmost precision, accuracy, and professionalism.