Traditional vs Modern Signage: What Works Best For Kolkata Business

Do you know that businesses can improve their brand visibility by up to 80% using the right type of signage? When it comes to signage, businesses often get confused about choosing between traditional signage and modern signage. In the Kolkata market, where businesses are seen competing with each other to grab maximum attention, digital signage for businesses in Kolkata is getting maximum hype because of its improved features and bright and vibrant visibility. Business signage in Kolkata is of different types, but when it comes to choosing between modern signage and traditional signage in Kolkata, selecting the right option is not always about aesthetics; it is also about making a smart investment, which matters for all business types, whether it is big or small. Only a business entrepreneur knows how important  it is to allocate resources wisely, and choosing the right signage solution for Kolkata businesses can dramatically transform how your brand will be perceived and how your customers will get engaged.

Here, in this blog, you will get to see a close comparison between traditional and modern signage and figure out what works best to cater to your specific branding needs. So, let’s start with the basics first.

 What is Traditional Signage?

Traditional signages are basically an old -fashioned way of displaying business information. It is a commercial display that lacks customization features, which means you won’t be able to customize the signboard design as per your requirements. These types of signages are also known by the name of static signage, which do not offer much flexibility to grab people’s attention through rotating ads, content display, or interactivity. The contents displayed through traditional signboards mostly appear in static format.

Some of the examples of traditional signage include –

• Handwritten Signboard
• Outdoor signage
• Shop signage
• Printed banner

What is Modern Signage?

Modern signages are basically electronic signage that mainly relies on engaging content, creative visuals, and colourful images to convey to audiences and customers. These modern signboards use either LED or LCD screens for displaying digital content. These types of signages are more interactive and eye catchy that helps grab people’s attention even from a distance.

Some of the examples of modern signage include

• Outdoor digital sign board
• Neon signage
• LED signage
• Interactive Kiosk
• Digital kiosk
• Digital menu board
• Wall-mounted signage

The use of modern signage in Kolkata can be seen across various places such as retail stores, restaurants, airports, banks, hospitals, exhibitions, universities, and lobbies.

Difference Between Traditional Signage And Modern Signage

Here, in this section, we will cite a clear difference between traditional and modern signage. In today’s competitive Kolkata, where brands are constantly giving their best efforts to make their mark in the market, commercial signage Kolkata is doing wonders for businesses. Let’s have a look at the points of difference below –

1. Content Format

Traditional signages are used for displaying static content, while outdoor modern signages display rotational ads. Advertisement needs to be changed from time to time whenever there is an update. Traditional signage in Kolkata has a common feedback of showing static ads, and when there is an update, they need to change it manually. Advertisers need to design and print 

new promotional ads ahead of time, which is both time-consuming and tiring.

On the other hand, modern signages display rotational contents including videos, graphics, and automated images. No manual intervention is required for updating the advertisement. It does not even take much time to upload digital content.

Both types of signages display content or brand message in a creative way, but if we talk about capturing maximum attention, it can be said that modern signboards can do much better owing to its high-definition display screen. Custom signages Kolkata is commonly used across brands and businesses. One of the best parts of the signage printing service for Kolkata is that it allows better flexibility and creativity, which means you can display your brand’s message both horizontally and vertically as per your requirements.

2. Flexibility

Another point of difference between traditional and modern signage is the flexibility of using the signage. Compared to traditional signs, modern signages provide a high level of flexibility. Updating modern signage is uncomplicated and quick. All you have to do is click a few buttons, and your signage will appear automatically.

On the other hand, updating traditional signage is a time-consuming job. The entrepreneurs need to spend money on printing a new advertisement. Once it is printed, it needs to be manually sent to the physical locations where  it is going to be installed. This proves inconvenient for the business owners.

3. Convenience

You can efficiently manage a network of modern signage without much hassle. Managing a network of traditional signage is a time-consuming and tiring job. When you have modern signage displayed across various locations, you can efficiently manage the signage network via a central management platform. You can even monitor the health and performance of the device from a remote place.

On the other hand, managing traditional signage is a challenging task. It is difficult to track the status of the signage unless you are at the location. This is not operational from a remote location. Therefore, the question is what will you do if you have more than 30 signages all over India? How will you be able to manage them?

4. Cost

Another point of difference between traditional and modern signage is the cost. The cost of maintaining modern signage is lower than that of traditional signage. Because traditional signages are more prone to damage due to harsh weather conditions. Moreover, the cost required for updating modern signage is much lower than traditional signages. Content  can also be easily updated in modern signage, whereas in traditional signage, it is a time consuming task and you need a labor force to accomplish it properly.

5. Content Management

For updating traditional signage, the advertiser must attend the location physically. Monitoring such signage is a challenging job because someone has to be present at the location physically for monitoring the task, especially when signages are located at various places. It may take time to accomplish the job if a technical glitch arises.

Unlike traditional signs, monitoring outdoor digital signage is an easy task. You can manage even if you are not at the location. The displayed content in the signage can be changed in just a few simple clicks.

How to choose the right signage?

Businesses in Kolkata use different types of signage for enhancing brand awareness, providing useful information, or simply for grabbing customers’ attention by displaying eye-catching graphics. Among so many signage options, it becomes difficult to choose the right one that best serves your branding requirements. The choice of signs depend on a number of factors such as purpose, size, and location. These are some of the variables that determine which style you should opt for. Take a look at the points and choose the best sign for your business.

1. Purpose

When choosing a sign for your business, the first important factor is to consider its purpose. If you want to label the conference room of your office, then label it with a traditional sign. On the other hand, if it is for showing menu boards at a restaurant, digital signage offers an ideal option. Therefore, it is important to consider the purpose first and then consider the variables that help you choose the best sign.

2. Space

The space where you are going to install the sign is also a matter of consideration. The dimension of a space where you would like to place the sign greatly influences your decision to make the selection between a traditional sign or modern sign. Digital signage for business in Kolkata can be customized into various shapes and sizes. In short, it can be customized as per your requirement. So, choose a sign that perfectly fits into your space and create an impact.

3. Location

Along with space, the location is also an important factor when choosing a sign. Both traditional and modern signs can be used both outside and inside. But the location of your business determines whether you need an indoor sign or an outdoor one. It is about attracting people’s attention at a crowded place, and installing modern signage at the storefront is a good decision. They are extremely eye-catching, vibrant, and colorful. On the other hand, if it is about marking space inside a store or an office, a traditional sign makes an ideal choice.

4. Cost

Cost is an important factor of a marketing assignment. Signage makes a smart investment, and choosing the right custom signage Kolkata design helps you maximize your budget. For most of the assignments, a larger amount of investment is required to purchase modern signage. Once a digital sign is installed, it shows upcoming events, advertisements, and other important messages for a long time. Over a period of time, digital signs can save your branding cost on advertisement. However, in print advertisement, if it requires launching a new product or rebranding, you need to spend your money and time in crafting a print sign and then installing it.

5. Versatility

Modern signages are extremely versatile, which means you can display anything or everything on the screen and change it as per requirement. You can swap the graphics and highlight your latest offerings without bearing the hassle of reinstallation or crafting a new sign for that. If an advertisement is not showing you results, you can change it instantly. Custom signboards in Kolkata are designed with vibrant colors and eye catchy graphics that create an interactive experience for customers. If you have a cafe or restaurant in Kolkata, installing such signage instantly grabs customers’ attention.

 How Various Industries Can Benefit from Signage

 Retail Industry

In the retail sector, signages attract customers’ attention, highlights special offers and discounts, and guides shoppers through the store. From in-store displays to storefront boards, effective signages improve brand visibility, grab customers’ attention, and encourage customers’ buying decisions. Installing retail signage boards in Kolkata in busy areas instantly creates a positive brand impression.

 Healthcare Industry

In the healthcare sector, signages play an important role. Hospitals, clinics, and diagnostic centers count on clear navigational signs for direct communication, which is established through directional signs, department boards, safety signs, etc. All these signs improve patient experience, reduce confusion, and create a calm environment.

 Hospitality Sector

In today’s age, where the restaurant and cafe business is booming at a fast pace, standing out in the vibrant city of Kolkata is an important aspect. A well-designed restaurant signage board or cafe signage in Kolkata does more than just display your brand name. It tells your brand story in an eye-catching way. From grabbing the attention of the passersby to inviting late night foodies with vibrant and glowing lights, the right signboard is designed to create a lasting impression. Hotels, restaurants, cafes, and resorts use signage for displaying menu boards, welcoming guests, and setting the brand tone.

 Corporate and Office Space

In office buildings, corporate signage greatly helps with branding, wayfinding, and internal communication. Things like floor directories, name plates, and branding signs create a professional work environment while boosting brand identity.

 Education Industry

Places like schools, colleges, and universities use signage for sharing important information, directing students, and ensuring safety. A beautifully crafted sign  helps improve accessibility, ensure compliance, and create an organized environment for learning.

Industrial and Manufacturing Sector

Factories and manufacturing units depend on signage for processing guidance, area identification, and compliance with safety instructions. These signages are designed to reduce the risk of accidents, improve compliance, and support smooth business operations.  

 Real Estate Industry

Property developers use different types of signage for guiding visitors, showcasing projects, and promoting business. Property sign boards and directional signs improve visibility, guide visitors, and help convert interest into queries.

 Final Thought on Traditional vs Modern Signage

The selection between traditional vs modern signage depends on what your specific branding needs are. In today’s age, where the market is getting fiercely competitive, brands need impactful signages to create their mark. The above-mentioned points that are discussed will help you make a smart decision. Always remember one thing – an effective signage represents your investment in branding and its future, and therefore, it has to be made very carefully. Most of the successful brands integrate signage as a part of their branding strategy because it is not just about putting up signs, it is about creating a message that grabs peoples’ attention and inspires them to act readily.